by Mike Cowburn | Oct 3, 2018 | Uncategorised
Clients deserve to have the right plan, deploy the right strategy and the right mixture of tactics most appropriate for their business! So here’s a guide whose aim is to help you construct a marketing communications plan or a marketing plan as it is known to many...
by Mike Cowburn | Oct 3, 2018 | Uncategorised
Marketing Consultants & Their Clients! Sometimes thanks to the kindness of their clients, marketing consultants are privileged and proud to represent them on prestigious occasions. One such occasion for me was made possible by David Thomas the Managing Director of...
by Mike Cowburn | Oct 3, 2018 | Uncategorised
Internal Analysis – Where Is the Business Now? Before making the first step on your journey, it’s important to map out where you want your marketing communications strategy to take you, you need to find out where you are now. How is your business performing? eg...
by Mike Cowburn | Oct 3, 2018 | Uncategorised
Who are you going to communicate with? What are you going to say to them? What you stand for? What creative approach will you take? A. Target Audience Your prospects, customers and other decision influencers are the target audience that you want to reach with...
by Mike Cowburn | Oct 3, 2018 | Uncategorised
A. What Communication Tools Are Available? Getting your message and content out there seen and acted upon and most appropriate for your target market is the next step. Again a set of common sense questions will directly influence your approach What is the audience...
by Mike Cowburn | Oct 3, 2018 | Uncategorised
Please Don’t Get Caught Out The share of internet browsing on mobile devices has been advancing rapidly in the last few years and has reached 45%. As part of its “MOBILE FRIENDLY” initiative, Google will be introducing another one of its regular changes to its...
