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Marketing In LeylandMarketing In PrestonMarketing Agency PrestonMore For LessMarketing Plans Preston


Communisage-ethos


Research

DATA THAT PROVED USEFUL IN OUR DECISION MAKING AND ADDED VALUE TO OUR BUSINESS

Marketing Research Project “Mike worked proactively with us to identify a set of deliverables which answered the key questions that we had regarding our project.

This resulted in a clear and concise set of data that proved useful in our decision making and added value to our business.”

New Product Development Manager – Large European Manufacturing Company

 


Story CompellingSHAPED A LOT OF INFORMATION INTO A CONCISE, COMPELLING SELLING PROPOSITION

Sales Story Development “Mike impressed me with his ability to get to the heart of my business values and the benefits we offer our clients then prioritise and shape a lot of information into a concise, compelling selling proposition.

From this platform, he subsequently evolved a detailed website design brief and over 20 pages of corporate, sales, operations process and technical content without the need for further input from our business!”

DAMIAN ENTWISTLE, Managing Director – Waterboy Limited

 


Sell BetterI CAN’T KEEP UP WITH MIKE

Web Design & SEO “I can’t keep up with Mike. You ask him to do it and he does it immediately.

He has worked wonders in getting our company up the Google listings and we can identify many enquiries which we are getting due to his SEO work.

I would recommend him to anyone. Thanks Mike”

GEOFF WILLIAMS, Director – Cherry & Griffiths Loss Assessors

 


Grow Profitably“POSITIONED MY BUSINESS IN THE BEST POSSIBLE LIGHT”

Tendering Support “When it came to tendering for public sector work, I needed some expertise and guidance with the formality of ITTs and the formal tendering process. Mike guided me through the bidding process developing detailed bid documentation which positioned my business in the best possible light and provided great advice regarding my approach to pricing.

As a result of Mike’s help, my business is now an approved supplier to the Ministry of Justice and we have subsequently won 3 significant roofing projects with them.”

GRAHAM COWBURN, Managing Director – Paramount Roofing

See more Communisage work here

Find out what benefits we can bring to your business.

Please get in touch on 01772 456089 today or click here to send me an email.

Peter’s Story

Communisage Capabilities

A “real” chap who I shall call Peter runs an outsource services business, told me during a chat that he had engaged 4 different providers of individual marketing services including search engine optimisation, pay per click search engine advertising, telemarketing and e mail marketing.

During the discussion it became apparent that despite investing thousands of pounds trying to create awareness of his capability and generate sales leads, there wasn’t much to show for his investment !!!

This really, really irked me!

 

Passion Could Be Your Secret Weapon!

None of these suppliers or so it seemed, endeavoured to understand his business, his prospects, his customers or his market in order to provide a sound strategic or tactical basis upon which to deliver their services for his benefit.

More For Less_smlI got the impression that each service provider pushed their services on to Peter because it was the only thing they could do and they intimated that their service was just what Peter needed!

Poppycock!

You deserve a service provider who develops a real understanding of your business and market place to inform everything it does. You invest money wisely and cost effectively.

So we won’t push just SEO, just advertising or just social media because it’s our main line of activity or most profitable thing for our business!

You deserve to have the right plan and deploy the right strategy, the right mixture of tactical activities and equally important, extremely cost effective practical delivery of marketing activities.

That’s my “buzz” – highly professional delivery of effective sales and marketing activities to give you a “bigger bang for your buck!”

Why?

Because it will give you the best chance of creating a winning business development formula for your business and the practical delivery of each marketing activity won’t cost you an arm or a leg!

“Mike has taken the time and effort to understand and research our service and our marketing needs with genuine interest and passion to provide us with a bespoke website and marketing/business advice and direction. He has taken time to meet our team in person and develop internal relationships in order to work in partnership to allow us to promote our offer of specialist services for people with eating disorders and obesity.” Shelley Perry, Clinical Director – Breathe Therapies

Find out what benefits we can bring to your business.

Please get in touch on 01772 456089 today or click here to send me an email.

Top Insight = Vast Experience & Contemporary Knowledge

Outbound vs Inbound_smlSo far in my career, I have been really very blessed to work alongside and learn from lots of excellent business professionals in the UK, United States, Europe, Australia and the Far East.

More importantly, I have been fortunate to acquire an unparalleled depth of knowledge, skills and experience about growing businesses at home and abroad.

Click to see Linked In profile

Now and in the future, the strategic principles of business development will not change one iota.

  • Establish some realistic growth and profit targets
  • Identify or create new market opportunities that business can target based on their strengths and their competitors weaknesses
  • Develop and position a business to exploit those opportunities via for example new product and/or services development, wider distribution, acquisition, better sales and marketing etc
  • Assess performance, determine likelihood of realising goals by following existing strategy and tactics, adjust or change if necessary
  • Achieve goals
  • Set new goals
  • Rinse & repeat

However, in the last 5 years alone, the advent of for instance, social media, smart phone technology, e-commerce etc has changed the marketing technology landscape beyond all recognition and it will continue to advance rapidly in the years to come. Savvy business development service providers like Communisage, blend the best of both worlds: a thorough grasp of sales and marketing strategy and tactics with an ability to leverage both traditional and new technologies for the benefit of their clients.

Over the past 2 years, Mike has proved himself to be formidable operator. His output has changed the face of Alpha and has changed the way Alpha communicates with its customers. This has had an effect of increased sales and much improved corporate identity. David Thomas, Managing Director – Alpha Biolaboratories International

It’s no good using content marketing to get found better on the search engines if your key decision makers rarely use the internet to gather decision making information.

And it’s no good trying to rank at the top of Google for blue widgets and green widgets if your target customers are actually searching for reinforced blue plastic widgets and metalised green widget suppliers!

No Bother – Communisage Unite Commercial Goals & Delivery Processes!

How Communisage Work With ClientsPlanning The Work, Working The Plan

Modus Operandi 1Mike Cowburn is a business developer who has created and launched new product ranges, managed field sales teams and helped grow businesses profitably at the “sharp end”.

Mike has done marketing at the heart of businesses and in agency roles has developed a clear understanding of his client’s needs and successfully delivered against those needs with compelling sales and marketing programmes.

Modus Operandi 2Whether the job at hand is a humble flyer, a new website or a marketing research project, with a very modest input from the client, he can write his own brief, draw up a set of activity proposals or a full sales and marketing plan and implement the required sales and marketing activities as well.

Maximising Our Understanding

Maximising Your Added Value

Modus Operandi 3AReducing The Burden on You!

You know, you needn’t shoulder the complete burden of growing a business profitably on your own!

And because you work hard to make wise cost effective investments in your business, you really deserve a supplier that develops a proper understanding about what makes your customer, your market and your business tick in order to inform every single this it does for you.

So, please consider someone who can

  • prove they are fully professionally qualified and have full professional indemnity insurance
  • deploy a full array of sales and marketing expertise as required
  • work hand in glove with your business with minimal “hand holding”
  • add valuable commercial insight
  • help you identify opportunities for new business
  • offer new commercial perspectives
  • create really effective action plans
  • remove the hassle and implement the plans for you!

See Mike’s Heritage here

See more Communisage work here

 

Find out what benefits we can bring to your business.

Please get in touch on 01772 456089 today or click here to send me an email.

More For Less – Planner, Creator & Practical Doer!

More For Less_smlMike possesses a unique mixture of business development expertise gained in businesses from £100,000 to £300 million including: Analytical Assessment, Strategic & Marketing Planning, Creative Communications, Cost Effective Practical Implementation Expertise.

Mike can:

  • assess a company’s market position
  • develop strategic plans for its growth
  • do all the practical sales & marketing work needed to achieve business development objectives
  • deliver one off tactical activities if required, like a new website or SEO
  • do all this with low overheads and a flexible approach

That’s why he can deliver effective and economical business development support in any way a business may need it.

Mike's CV

Mike was able to quickly identify a cost effective way for me to run a test marketing campaign for a new service.

So refreshing to deal with someone that understood the importance of working within our budget.

Mike is a genuine more-for-less service provider, highly recommended.

Grant Roxburgh, Managing Director – RSS Construction

Click to see Linked In profile

Outsource Marketing – Reduce Costs, Free Up Time, Get Additional Expertise, Get Work Done On Time!

Traditional-Marketing2Businesses large and small at some time have a requirement for additional support. And that’s where access to an experienced, skilled and dependable external marketing resource can pay great dividends. The 2 arms of business development: sales and marketing are constantly evolving becoming more specialised as you can see from the graphic to the right.

Not only that, but the traditional sales and marketing approach is complex and very labour intensive from a management resource perspective.

Traditional Sales & Marketing Approach >

Outsourced-Marketing-Benefits2Multiple Suppliers & Multiple Relationships

Multiple Invoices

Briefing & company knowledge passed on to each supplier one by one

Management & integration of marketing effort left up to client

 

Benefits of Outsourcing To Communisage

Communisage has over 25 years professional sales & marketing experience

Communisage can integrate all the business development activities required for successful business development

Communisage can help you reduce your sales and marketing costs

And, Communisage can help you successfully grow your business

Find out what benefits we can bring to your business.

Please get in touch on 01772 456089 today or click here to send me an email.

Command & Control

Marketing plans provide a foundation for establishing all the strategies and tactics that you deploy in your business.

 

There are many different types of plans in the marketing world including amongst others business strategy, products, pricing, distribution and the promotional aspects of taking a business to market.

Having a marketing plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing, stay within budget – but most importantly achieve the profitable business growth you seek!

A plan needn’t be long winded or include masses of statistics or charts.

However, the best laid plans of mice and men can come a cropper quite quickly unless the practical activities necessary to complete individual tasks are itemised and executed in a logical timely manner.

There are many different types of plans in the marketing world including amongst others business strategy, products, pricing, distribution and the promotional aspects of taking a business to market.

Having a marketing plan to guide your marketing efforts is important to help you stick to a schedule, gauge the results of your marketing, stay within budget – but most importantly achieve the profitable business growth you seek!

“I am very pleased with the work Mike has done for us. He has always been willing and helpful, and the work has been of good quality. In particular, new leads are arriving on a regular basis with the number of hits doubling since Mike updated our website search engine optimisation and advised on website changes for our AuditForm product.” Paul Beck, Managing Director – Formability Limited

Communisage helps its client’s assess their marketplace to establish potential for new opportunities ie identify measurable discreet market segments, their relative size, price levels, identify routes to market, competitive landscape (players, share, product capability, pricing), ability to enter segments, segment attractiveness, cost & risk of entry.

Communisage successfully bridge the “identify” to “KPI” gap from insightful qualitatative and quantitative analysis to planning and pragmatic execution : identifying, selecting, justifying and implementing.

Plan-&-media2Then we can position their businesses to grow profits by successfully conceiving, selling and realising strategic business plans, new product/brand development, sales and marketing communications campaigns. We can help you establish a sound strategy and create a tactical implementation calendar that outlines when each activity is required at what time and who is responsible for executing it.

Pragmatic forethought is required ensuring the right people are in place to do the work, using considered efficient processes, resources and tools carry out the planned activities.

Without this, a theoretical plan, however well crafted, is worthless!

Communisage can help you get your sales and marketing engine in the optimum shape to drive business growth!

Find out what benefits we can bring to your business.

Please get in touch on 01772 456089 today or click here to send me an email.