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Google Alert – Mobile UnFriendly Website Rankings Will Suffer

Posted on March 16, 2015 · Posted in Online Marketing & SEO

Browsing-SharePlease Don’t Get Caught Out

The share of internet browsing on mobile devices has been advancing rapidly in the last few years and has reached 45%.

As part of its “MOBILE FRIENDLY” initiative, Google will be introducing another one of its regular changes to its formula for ranking websites, its ALGORITHM.

If your website is not optimised for mobile viewing, your Google rankings could suffer and lower website visitors and enquiries could have a detrimental impact on your business!

G3 2015On April 21, 2014, Google will release a major update of its algorithm designed to penalise websites that are not mobile friendly.

Consequently, it is of paramount importance that businesses ensure that their websites are optimised which means ensuring that the content that can be viewed perfectly fine on desktop PCs can be viewed equally well on mobile devices.

Here is the statement from the official Google Webmaster Central Blog:

Non-Optimised View“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html

Consequently, websites with no mobile usability after April 21st are likely to suffer a fall in their Google search engine rankings. In worst case circumstances, companies who do not have mobile optimised site, may no longer be found on the first page of Google’s search results.

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What’s more, to meet Google’s requirements, every page of your website has to be optimised, not just a few pages.

If you’d like to find out how you can make your site meet Google’s requirement, please click the image to the right to see some of our responsive mobile friendly websites.

< click here to see some of our responsive mobile friendly websites